Free Business Marketing Now

Free Business Marketing…really? Free? Well, I will be honest…these ideas are mostly free. They all cost time, management and the ability to put yourself out there. What they don’t cost is cold hard cash! Few things in life are free, but there are some things you can do to grow your business without putting out money. Free business marketing may seem obvious, but if it was, everyone would be doing it, right?

Like most things in life, these items come down to consistency and execution. If you consistently execute your goals and objectives well, you are leaps and bounds above the competition. Discipline with all of your strategies…labor, marketing and management, will always pay off.

Online Platforms – Free Business Marketing Now

You have likely been told to “get a Facebook Page” and you should! It is free marketing. There is also something to claiming your name and your identity online and in social media before someone else does. If you do not create a designated online page or place for customers or clients to check in to…they may create one themselves. If you don’t have the ability to keep something like this up, still claim your page, put in the proper information and retain your login information. Trust me, down the road you may be very happy that you are the one with ownership of this.

Social media platforms are often paraded, but there are other online avenues to take advantage of. Make sure to claim your business on all of the search engines. This includes Google, Bing and Internet Explorer. You should also claim your listing on review sites, such as Yelp. This allows you to manage and respond to reviews. Even MapQuest (remember those printed out turn by turn directions we used in 2002?) has a way for you to claim your business.

What this does, is increase your online presence and search-ability. It may not seem like a big deal, but if someone is searching for a “small business accountant” I want to come up first! How about searching for a “great bakery in Northville” or “fire suppression for my business” – everyone is searching for something…do your best to be ahead of the pack!

Last but not least, update, update, update! Make sure your site, reviews and content is up to date. This impacts your relevance online greatly!