3 Tips To Growing Your Small Business

Business Owner With Tablet | Growing Your Small Business

Importance of Growing Your Small Business and Having a Digital Presence

Growing your small business is essential for success. Growth requires strategic tools and little left to chance, and one of the primary ways to increase business growth is through a digital presence.

Having a 24/7 digital presence for your customers is critical to increasing the awareness of your business, building your brand, and adding visibility to your products or services. Along with a digital presence comes the need to have a partner in e-commerce accounting

Numerico, an accounting firm in Livonia, MI knows how to manage your finances as you grow your physical business and your e-commerce. We will help you stay on top of your financial situation, so you have time to focus on other growth strategies. Contact us at (313)278-8030 today to schedule an appointment and learn how we can help you boost your business.

Update Your Website

When your website lacks updates, customers can’t consistently find you. Online search engines focus on the new and updated information and leave the old behind, which is why you need regular updates for your website. 

Some statistics show that over 80% of people use the internet to locate a product or service. Growing your small business means you need an updated website and an active presence on suitable social media platforms. Your competition does, and you need it, too, in order to compete. 

A current website also helps you establish credibility, showcase services and products, and collect feedback that enables you to improve the experience.

Develop a Social Media Presence

The benefits of utilizing social media are undisputed, but social media can easily feel overwhelming. There are so many platforms, and you have to know what to post and when, but having a social media presence is a non-negotiable in today’s business culture.

Social media allows you to grow your small business in significant ways:

  • Locate new customers: Positive reviews, social media tags, and social posts help your small business to gain exposure to potential new customers in the fastest way possible.
  • Share content: Social media allows you to engage with your customers, driving up search engine rankings and improving optimization. This translates to showing up higher and more often in the search results, which improves your opportunity for more site views and sales.
  • Helps you connect: Connecting with your customers is critical to expanding your reach. By responding to their questions, engaging them with interesting content, and making changes to create a better experience for them on your website, you build loyalty and credibility.

Have an Email Newsletter Campaign

The return on investment for an email newsletter can have a significant impact on your business. A strategically planned email newsletter campaign should be used when growing your small business.

Start with a platform that has an easy-to-use editor and templates to set up an effective email newsletter campaign. Next, ensure that your email will actually be delivered and not end up in the junk folder. Target your emails to those who are genuinely interested.

Choose a platform that generates a report that lets you see open and click-through rates. You also need an auto-responder that manages new subscribers, so you don’t miss any opportunities for sales. 

If managing an email newsletter campaign seems too difficult, there are several digital media companies to outsource this task and see tangible sales results. Numerico can help you locate the right marketing company for your small business.

Bookkeeping Services for Small Business | Numerico | Livonia, MI

With the complexity of small business bookkeeping services, Numerico offers outsourced accounting for Ann Arbor small businesses to rely on. The accounting team at Numerico saves you time and money by letting you focus on more important responsibilities. 

Our accounting software focuses on all aspects of cash flow. Log your transactions, reduce the risk of error, and never miss a transaction with high-tech financial software. 

Whether you need a CPA near Ann Arbor, a CPA in Livonia, MI, or small business bookkeeping services in Westland, Numerico is your go-to solution for keeping track of the physical and digital sales for your small business. Contact us at (313) 278-8030 today for a consultation.

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